GoHighLevel is an all-in-one CRM and marketing automation platform designed to help businesses generate more high-quality leads, nurture those leads, and convert them into paying customers. With robust features for targeted lead generation, marketing automation, email marketing, SMS marketing, call tracking, and more, GoHighLevel provides everything a business needs to maximize lead generation and sales.
Introduction to GoHighLevel for Targeted Lead Generation
GoHighLevel makes it easy for businesses to generate leads through multiple channels, capture and organize those leads, score, and nurture leads based on their level of interest, and convert more leads into sales over time through marketing automation.
Some of the critical features of GoHighLevel for targeted lead generation include:
Powerful Form Builder
- Quickly build conversion-optimized forms and surveys to capture leads on your website, landing pages, and more
- Customize forms with different fields, design themes, logic jumps, and integrations
- Embed forms anywhere or use popups and slide-ins to increase conversions
Lead Capturing Options
- Capture leads from forms, live chats, email, SMS, social media, and more
- Consolidate all leads in one centralized CRM for easy management
- Identify the lead source for better tracking and optimization
Lead Scoring and Organization
- Score leads based on activity level to focus on hot leads first
- Organize leads with tags, custom fields, comments, and pipelines
- Segment leads for targeted follow-up campaigns
Marketing Automation
- Set up workflows to automatically nurture leads with emails and SMS
- Personalize messaging with merge tags and conditional logic
- Schedule timely follow-ups to move leads down the funnel
In this comprehensive guide, we’ll explore these features to help you maximize targeted lead generation using GoHighLevel.
Crafting High-Converting Lead Capture Forms
The first step to generating more leads is having high-converting forms to capture visitor information. With GoHighLevel’s form builder, you can easily create customized forms optimized for lead conversion.
Choosing the Right Form Fields
The types of fields you include will directly impact your form conversion rates. While you want to collect enough information from leads, asking for less upfront can prevent form abandonment. Some effective strategies include:
- Limit required fields: Only make required fields, like name and email. The fewer required fields, the better.
- Use conditional logic: Show specific fields only if a previous field is filled out a certain way. This prevents overwhelming leads upfront.
- Offer options: Provide selectable options for fields like company size or role instead of free text entry.
- Prioritize key fields: Name, email, phone number, and a comment box are the most important for initial lead capture.
Optimizing Form Design
Beyond the fields, optimizing the overall design and layout of your forms can also improve conversions:
- Mobile responsiveness: Ensure forms look and function great on mobile devices. Add toggles to hide non-essential fields.
- Clean interface: Use minimal required fields, simple labels, and sufficient spacing between fields.
- Single column: Stacking fields vertically in one column works best on most devices vs. multiple columns.
- Input types: Inputs like radio buttons and checkboxes outperform free text fields.
- Clever placements: Try sticky bars, slide-ins, overlays, and popups to place forms unobtrusively yet effectively on pages.
Boosting Form Conversions Further
Some additional tips for getting more leads from your forms include:
- Offer incentives: Lead magnets like ebooks or coupons incentivize form fills.
- Social proof: Display stats like “Join 25,000+ subscribers”.
- Urgency: Limited-time offers or countdown timers add urgency to act.
- Microcopy: Well-written form button text improves click-throughs.
Optimized forms are essential for capturing visitor information and generating more inbound leads on your website. A/B tests different options to maximize conversions.
Capturing More Leads from Multiple Sources
While website forms are hugely important, GoHighLevel also lets you capture leads from many other sources all in one place. Expanding your lead capture channels lets you generate leads from your online presence.
Social Media Lead Capturing
Many potential leads engage with businesses on social media first. GoHighLevel allows you to capture leads directly from your:
- Facebook page: Capture Facebook Messenger leads straight into your dashboard.
- Instagram: Connect your Instagram account to receive incoming Instagram DMs as leads.
- LinkedIn: Reply to LinkedIn messages and capture lead details automatically.
Live Chat Integration
Live chat is another valuable channel for capturing leads in real time. GoHighLevel offers deep integration with:
- Facebook Messenger: Connect your Facebook page to chat with visitors.
- WhatsApp: Exchange WhatsApp messages and save chats as leads.
- SMS: Enable two-way SMS messaging to capture leads via text.
Email Lead Capture
Along with calls and texts, emails are a primary communication channel with customers. With GoHighLevel, you can:
- Connect email inboxes: Link Gmail, Outlook, Yahoo, and more to save email exchanges as leads.
- Shared inboxes: Use a single shared inbox between your team to prevent missed emails.
- Lead capture forms: Build email opt-in forms to generate subscriber leads for your newsletters.
Leveraging these many lead capture sources allows you to generate leads from your online presence, not just your website.
Organizing and Managing Leads Effectively
Once you’re capturing leads from all channels, GoHighLevel provides the tools you need to organize, prioritize, and manage your growing pool of leads effectively:
Lead Organization Features
- Lead sources: Tag each lead with its original source for better visibility.
- Contact profiles: Store all lead contact details and history in centralized CRM profiles.
- Custom fields: Add extra fields like lead score, product interest, or lead status.
- Tags and pipelines: Organize leads using tags, pipelines, and custom pipelines.
- Comments: Leave internal comments on leads for better context and team communication.
Lead Management Capabilities
- Search: Quickly search leads by name, company, tags, source, and more.
- Filters: Create saved filters to segment leads by custom criteria.
- Views: View leads as a list, kanban board, calendar, or pipeline.
- Scoring: Score leads based on profile, activity, and behaviors to prioritize.
- Email integration: Sync email history between your CRM profiles and email provider.
- Activity timeline: See every interaction and activity with a lead on their timeline.
With these features, businesses can keep thousands of leads organized and managed efficiently as their lead counts increase.
Scoring Leads to Prioritize Follow-Up
As mentioned above, under organization features, lead scoring is a valuable tool for determining which leads to prioritize following up with first. Here is a closer look at how lead scoring works in GoHighLevel and how to use it effectively:
The Basis for Scoring Leads
GoHighLevel allows you to score leads automatically based on the following:
- Lead profile data: Information submitted like name, company, role, etc.
- Lead activity: Page visits, form submissions, site searches, chat conversations, etc.
- Custom behaviors: Triggers you set for specific actions taken.
Tips for Effective Lead Scoring
- Give more weight to actions that indicate buyer intent, like downloads, searches, and purchases.
- Keep scoring rules simple early, then refine them based on lead behaviors.
- Review lead scores regularly to ensure weighting reflects accurate indicators of interest.
- Use scores to prioritize contacting hot leads first for faster conversions.
Lead scoring is a process that takes time to perfect, but it’s worth implementing to focus your follow-up efforts on hot inbound leads first and convert them faster.
Using Marketing Automation for Targeted Lead Generation
Once leads are captured and scored, GoHighLevel’s marketing automation features make nurturing leads toward a sale highly efficient. Here are some of the critical capabilities for automating your lead nurturing activities:
Email Marketing Automation
Segmented email lists created templated nurture email campaigns with triggers to automatically move contacts through each series based on behaviors and time delays. You can:
- Build email lists: Segment contacts for targeted campaigns.
- Design email templates: Craft professional emails with the template builder.
- Set up campaigns: Schedule drips based on actions taken or dates.
- Personalize content: Customize emails with merge tags.
- Track activity: See emails sent, opens, clicks, and unsubscribes.
SMS Marketing Automation
Similarly, automation workflows can be set up for sending triggered SMS messages to leads by text:
- Build SMS lists: Segment contacts by preference for SMS vs. email.
- Create text templates: Craft and store text message templates to reuse.
- Set up text flows: Schedule auto-response texts and campaign drips.
- Personalize messages: Insert merge tags to customize per lead.
- The track opens: See when texts are delivered and opened for reporting.
Time-Based Nurturing
You can also move leads through automation workflows based on dates and time delays. For example:
- Welcome email series starting the day after the lead captured
- Follow-up text 2 days after if there is no response
- The promotional offer sent 5 days after the last email
- Expired lead removed from workflow after 15 days of inactivity
Setting up strategic marketing automation workflows to match the typical buying cycle for your industry will nurture your leads effectively on autopilot.
Tracking Lead Activity and Behavior
Beyond basic lead capture and management, GoHighLevel also provides powerful tools for digging into the activity and behavior of your leads. Understanding how leads interact with your business allows you to nurture and convert them better.
Website Tracking with Pixel
Install the GoHighLevel pixel on your website to track visits and on-site activity per lead, including:
- Pages visited
- Content downloads
- Custom events or conversions
- UTMs for tracking marketing channels
Lead Timelines
See an activity timeline for each lead showing every interaction, including:
- Initial lead capture
- Emails sent and opened
- Page visits and events
- Form submissions
- Text messages
- Calls
Optimizing Lead Conversion with Analytics
Making leads into paying clients is the last step in the lead generating cycle. To enhance outcomes, GoHighLevel offers a variety of sales analytics and conversion optimisation capabilities:
Sales Reports and Dashboards
- Key sales metrics like new leads, sales velocity, close rates, and more
- Filter reports by date range, lead source, user, and other attributes
- Charts and graphs to visualize sales data
- Export reports as printable PDFs
A/B Testing
- Easily create A/B test variations for forms, landing pages, and more
- See real-time results during tests to identify winning variants
- Roll out winning variants across all platforms after testing
Attribution Reporting
- See which marketing channels and campaigns are driving conversions
- Identify your most effective lead-generation sources
- Optimize spending based on channel influence on sales
Pipeline Optimization
- Identify pipeline bottlenecks causing lead drop-off
- Shorten time-in-stage length for stages with high fallout rates
- Improve lead nurturing for earlier pipeline stages to increase conversions
Optimizing your sales process using data-driven insights will raise lead-to-customer conversion rates and revenue.
Conclusion
In summary, GoHighLevel provides a complete suite of targeted lead generation, capture, management, nurturing, and analytics tools to help your business convert more leads more efficiently.
If generating more quality leads is a current struggle for your business, adopting a platform like GoHighLevel can provide immense value. The automation and integration capabilities reduce manual tasks, so you can spend time selling to hot leads instead of juggling data.
Optimizing your sales and marketing processes for maximum targeted lead generation makes scaling your business much easier and more profitable. GoHighLevel provides the tools to make this possible.